letter to amazon.com
i recently sent two letters to amazon.com customer service. one got right to the point, and was very weak. the other letter rambled and was perhaps a bit more critical. i've posted the more critical version:
letter to customer service 2/8/05
re: amazonprime
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dear amazon.com
so, i kind of like you. maybe even love you. usually.
i give you lots of money all the time. mainly for books. this is because i love you.
your site is easy to navigate. you make suggestions on what i might like based on what i’ve bought or i’m searching for. you have 1-click ordering. you have that sweet wish list feature that allows me to look at what i want but can’t afford. you have the search option for other peoples wish lists. you have that most wished for items link, which is nice to look through for xmas or bday presents. you have the gold box, wait, do you still have the gold box? you have the search inside the book feature (which sounds cooler than it is, usually). you have nickel trivia, or at least used to and still should. you have A9 web searching, something i’ve forgotten to use regularly. you sell everything one could want, basically – and on the cheap.
to top it all off you now have “all you can eat” express shipping - amazonprime. a very interesting, unique, and original way to handle shipping and handling, i must say. now i can get books and shit the next day for just $4! sweet! that means i’ll order more products more often, for sure! no more waiting 5-10 days!
now, the name, amazonprime. sucks. retarded. gives me no frame of reference. i now know what it is, yet i still can’t associate it with shipping. the name means nothing to me. not to mention it just looks ugly as all hell. didn’t you do some research on different names before deciding on prime? did you run it by a few people? i guess not? i don’t know, amazonexpress sounds pretty good to me, and that only took me 2 seconds to create.
worse yet: the banner ad thingy you have on your homepage today? blows. ugly. looks nothing like amazon. awful colors (blue, orange, and green do not belong together - i’m colorblind yet i know this), awful font, awful placement (don’t you usually introduce new ideas/items in the top left corner?), and could you have made the trademark symbol any bigger?
please rethink the name amazonprime and consider designing a new banner, come up with some funny explanation for the sudden change. let your customers vote for a new name when they check-out or something. maybe have jeff write another letter to appear before the homepage explaining the mistake, but in a funny way. actually, i’ll write the letter for you, just ask. if you want just use my amazonexpress idea, i don’t mind.
helping you.......help yourself,
raz
letter to customer service 2/8/05
re: amazonprime
----------------------------------------------------------
dear amazon.com
so, i kind of like you. maybe even love you. usually.
i give you lots of money all the time. mainly for books. this is because i love you.
your site is easy to navigate. you make suggestions on what i might like based on what i’ve bought or i’m searching for. you have 1-click ordering. you have that sweet wish list feature that allows me to look at what i want but can’t afford. you have the search option for other peoples wish lists. you have that most wished for items link, which is nice to look through for xmas or bday presents. you have the gold box, wait, do you still have the gold box? you have the search inside the book feature (which sounds cooler than it is, usually). you have nickel trivia, or at least used to and still should. you have A9 web searching, something i’ve forgotten to use regularly. you sell everything one could want, basically – and on the cheap.
to top it all off you now have “all you can eat” express shipping - amazonprime. a very interesting, unique, and original way to handle shipping and handling, i must say. now i can get books and shit the next day for just $4! sweet! that means i’ll order more products more often, for sure! no more waiting 5-10 days!
now, the name, amazonprime. sucks. retarded. gives me no frame of reference. i now know what it is, yet i still can’t associate it with shipping. the name means nothing to me. not to mention it just looks ugly as all hell. didn’t you do some research on different names before deciding on prime? did you run it by a few people? i guess not? i don’t know, amazonexpress sounds pretty good to me, and that only took me 2 seconds to create.
worse yet: the banner ad thingy you have on your homepage today? blows. ugly. looks nothing like amazon. awful colors (blue, orange, and green do not belong together - i’m colorblind yet i know this), awful font, awful placement (don’t you usually introduce new ideas/items in the top left corner?), and could you have made the trademark symbol any bigger?
please rethink the name amazonprime and consider designing a new banner, come up with some funny explanation for the sudden change. let your customers vote for a new name when they check-out or something. maybe have jeff write another letter to appear before the homepage explaining the mistake, but in a funny way. actually, i’ll write the letter for you, just ask. if you want just use my amazonexpress idea, i don’t mind.
helping you.......help yourself,
raz
thrown together by raz at 4:16 PM
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